They theorized that with a dark background, the darker-colored patterns on the waist area of the dress were able to blend into it, which in turn helped to give the illusion of a cinched waist. One theory floated by several commenters suggests the exaggerated hourglass illusion was the result of Jem standing in front of her dark doorway. However, other viewers thought they'd discovered the key to the illusion. In the comments of the viral TikTok, several viewers said they were "confused" by the video - unable to work out how Jem's midriff drastically reduced as she tied the dress. In her TikTok video, which is not labeled as sponsored, Jem refers to the dress as "viral." However, it appears the dress exploded in popularity after she posted about it.
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